How to use social mediafor marketing.

The curriculum

1. Lesson 1 · 12 min · Free

   Foundations: what social media marketing actually is

   Before you post anything, decide what the account is for. This lesson sets the three jobs every profile has to do and how to measure them.

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2. Lesson 2 · 15 min · Included with $97

   Niching and your avatar: who you are actually talking to

   A broad account speaks to nobody. This lesson narrows your niche to one avatar and gives you the positioning sentence the rest of the course is built on.

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3. Lesson 3 · 16 min · Included with $97

   Authentic and attraction marketing: your story as the magnet

   Attraction marketing pulls instead of pushes. This lesson turns your story into the reason the right people follow you and stay.

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4. Lesson 4 · 14 min · Included with $97

   Faceless accounts vs face to camera: what it costs you

   Faceless accounts can grow. Face-to-camera accounts convert. This lesson shows the trade-off and how to move from one to the other without panic.

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5. Lesson 5 · 14 min · Included with $97

   Your audience and the tension they carry

   Content works when it names something the reader already feels. This lesson is how to find that feeling in their own words.

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6. Lesson 6 · 13 min · Included with $97

   Brand voice: sounding like a person, not a brand

   A voice is a set of rules, not a vibe. Write the rules down once and everything after it gets faster.

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7. Lesson 7 · 15 min · Included with $97

   Content pillars and a calendar that fills itself

   Daily decisions are what kill consistency. Pillars plus batching removes the decision entirely.

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8. Lesson 8 · 16 min · Included with $97

   Hooks and body copy that actually sell

   Attention is won in one line and lost in the second paragraph. This lesson is the craft layer.

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9. Lesson 9 · 14 min · Included with $97

   Putting AI into the workflow without sounding like AI

   AI is a drafting engine, not a strategist. Brief it properly and it saves you the afternoon; brief it lazily and it costs you your voice.

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10. Lesson 10 · 12 min · Included with $97

    Distribution: one idea across seven platforms

    You do not need more ideas. You need each good idea to work harder across every channel you are on.

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11. Lesson 11 · 11 min · Included with $97

    Measuring what matters and improving monthly

    A short monthly review beats daily dashboard-watching. Here is exactly what to look at and what to change.

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