Lesson 6 of 11 · 13 min
Brand voice: sounding like a person, not a brand
A voice is a set of rules, not a vibe. Write the rules down once and everything after it gets faster.
What you will walk away with
- ◆Write a one-page voice guide with tone, cadence and vocabulary
- ◆Create a banned-phrase list that kills generic copy
- ◆Give any writer — human or AI — enough to match your voice
Most brands describe their voice with adjectives — 'friendly, professional, approachable' — which is why most brands sound the same. Adjectives are not instructions. A usable voice guide is made of rules a stranger could follow on their first day.
The four parts of a voice guide
Lesson 6 is part of the paid course
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Lesson 1 is free. The full course carries on through niching and your ideal client avatar, authentic and attraction marketing, faceless versus face-to-camera, brand voice, content pillars, hooks, AI workflow, distribution and measurement — with an exercise after every lesson. Aura AI, the agent that runs the whole system for you, is included free.
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