How much do social media ads cost?
Most small brands spend between $5 and $50 a day per platform. On Meta (Instagram and Facebook) the average cost is roughly $0.50–$2.00 per click and $7–$12 per 1,000 impressions; TikTok tends to run cheaper on impressions but needs more creative volume, and LinkedIn is the most expensive at $5–$12 per click because of its business audience.
The real driver of cost is creative quality, not budget size. A weak hook makes every platform expensive, because you pay for impressions people scroll past. Aura AI is built to attack that side of the equation — it writes the hook, the body copy and the visual direction so your spend buys attention instead of scroll.
How do I set a social media ad budget?
Start with a testing budget you can lose: enough to buy roughly 1,000–2,000 impressions per creative so the platform can learn. In practice that's about $10–$20 a day per ad set for two weeks. Split it across three to five distinct hooks rather than one 'best' ad.
Once one creative beats the others on cost per click or cost per lead, move budget into it and rebuild the losers with new angles. Aura AI can generate the variant batch — same offer, different emotional entry point — so you always have something new to test.
How do I target social media ads effectively?
Broad targeting plus sharp creative now outperforms narrow interest stacking on most platforms, because the ad algorithms find buyers faster than manual segments do. Give the platform a wide audience and let the creative do the filtering — the right hook repels the wrong people on its own.
Keep manual targeting for retargeting (site visitors, video viewers, customer lists) and for geography or language limits you genuinely need. Aura AI helps by writing audience-specific copy so a single campaign speaks to each segment in its own language.
What are social media ads?
Social media ads are paid placements inside a social feed, story or reel that look like organic content but are distributed to an audience you choose and pay for. They run on platforms like Instagram, Facebook, TikTok, LinkedIn, X, Pinterest and YouTube.
Unlike search ads, they interrupt rather than answer — nobody is looking for you when your ad appears. That makes the emotional hook in the first line or first second the single most important asset in the campaign.
How do I create a social media ad that actually converts?
Every converting ad has the same four parts: an emotional hook that names a tension the viewer already feels, body copy that makes the tension specific, proof that the outcome is real, and a single clear call to action. Skipping any one of them is why most ads stall.
Ask Aura AI for the hook first, in ten variations, before you write anything else. Pick the one that makes you slightly uncomfortable — that's usually the honest one — then have Aura write 150–400 words of body copy and a visual direction around it.
What is Aura AI?
Aura AI is a social media marketing agent that runs inside ChatGPT. It interviews you about your brand, builds a voice branding bible from your answers, then produces 7, 14 or 30 days of content — each post with an emotional hook, 150–400 words of body copy and a visual direction for the designer or the camera.
It's a one-time $29 purchase for lifetime access, not a subscription.
How do I use Aura AI?
Open the agent and ask for Signal 03. It replies with a set of brand discovery questions — answer them honestly and feed the answers back into the chat. Then ask for a voice branding bible, and feed that back in as well.
From there ask for 7, 14 or 30 days of content, specifying that each post must include an emotional hook, 150–400 words of emotional body copy, and a visual direction. Always review the output and correct it in the chat — that correction trains the agent for the rest of the session.
Does Aura AI replace a marketing agency?
It replaces the drafting hours, not the judgement. Aura produces strategist-grade first drafts in minutes — the part an agency bills most heavily for — but you still decide what's true about your brand, what claims you can make, and what gets published.
Aura is AI and it does make mistakes. Check the work, and keep training it as you go.
What does Aura AI cost?
$29, once. That unlocks lifetime access to the Aura AI agent link, including future prompt-pack updates. There is no monthly fee and no usage cap on our side — you use it inside your own ChatGPT account.
Do I need a ChatGPT subscription to use Aura AI?
Aura AI is a custom GPT, so you access it through chatgpt.com. Custom GPTs are available on ChatGPT's paid tiers, so you'll need an active ChatGPT Plus (or higher) account to run the agent. Your $29 covers permanent access to Aura itself.
