Lesson 3 of 11 · 16 min
Authentic and attraction marketing: your story as the magnet
Attraction marketing pulls instead of pushes. This lesson turns your story into the reason the right people follow you and stay.
What you will walk away with
- ◆Map your origin, turning point and proof into three story assets
- ◆Know which parts of your story are marketing and which are just diary
- ◆Give people a reason to follow you, not just to like a post
Push marketing interrupts people and asks for something. Attraction marketing gives people something to recognise themselves in, and lets them come to you already half-convinced. The mechanism is the same one that makes you trust a friend's recommendation over an ad: a person who has stood where you are standing is more believable than a brand describing the view.
Authentic does not mean unfiltered
Lesson 3 is part of the paid course
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Lesson 1 is free. The full course carries on through niching and your ideal client avatar, authentic and attraction marketing, faceless versus face-to-camera, brand voice, content pillars, hooks, AI workflow, distribution and measurement — with an exercise after every lesson. Aura AI, the agent that runs the whole system for you, is included free.
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Aura AI runs this whole system for you — discovery, a voice branding bible, then 7, 14 or 30 days of posts with hooks, body copy and visual direction. One payment of $29, lifetime access.
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