Lesson 9 of 11 · 14 min
Putting AI into the workflow without sounding like AI
AI is a drafting engine, not a strategist. Brief it properly and it saves you the afternoon; brief it lazily and it costs you your voice.
What you will walk away with
- ◆Know which steps to delegate and which to keep
- ◆Write briefs instead of prompts
- ◆Edit AI output to a publishable standard
The steps AI is genuinely good at are volume steps: generating twenty hook options, reshaping one idea for six platforms, drafting a 30-day calendar from pillars, rewriting a paragraph five ways. The steps to keep are judgement steps: choosing the tension, deciding the offer, approving the claim, and checking anything factual.
Brief, do not prompt
Lesson 9 is part of the paid course
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Lesson 1 is free. The full course carries on through niching and your ideal client avatar, authentic and attraction marketing, faceless versus face-to-camera, brand voice, content pillars, hooks, AI workflow, distribution and measurement — with an exercise after every lesson. Aura AI, the agent that runs the whole system for you, is included free.
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