Lesson 2 of 11 · 15 min
Niching and your avatar: who you are actually talking to
A broad account speaks to nobody. This lesson narrows your niche to one avatar and gives you the positioning sentence the rest of the course is built on.
What you will walk away with
- ◆Write a single-sentence niche statement you can say out loud
- ◆Build a one-person avatar with a name, a day and a problem
- ◆Complete and stress-test 'I help (who) to (what) by (how)'
Niching feels like closing doors. It is the opposite. When you speak to everyone, the words have to get vague enough to fit everyone, and vague words do not stop a scroll. When you speak to one person, the words get sharp, and everyone standing near that person leans in too. Your niche is not a smaller market — it is a louder signal in the same market.
Your avatar is one person, not a demographic
Lesson 2 is part of the paid course
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Lesson 1 is free. The full course carries on through niching and your ideal client avatar, authentic and attraction marketing, faceless versus face-to-camera, brand voice, content pillars, hooks, AI workflow, distribution and measurement — with an exercise after every lesson. Aura AI, the agent that runs the whole system for you, is included free.
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