Lesson 5 of 11 · 14 min
Your audience and the tension they carry
Content works when it names something the reader already feels. This lesson is how to find that feeling in their own words.
What you will walk away with
- ◆Build an audience picture from real language, not demographics
- ◆Collect a swipe file of phrases your buyers actually use
- ◆Identify the one tension your content will return to
Demographics tell you almost nothing useful. 'Women 25–44' does not tell you what to write. What tells you what to write is the situation: what they tried last, what it cost them, what they are afraid of admitting, and the exact words they use when they complain about it.
Where the real language lives
Lesson 5 is part of the paid course
Unlock all eleven lessons — $97
Lesson 1 is free. The full course carries on through niching and your ideal client avatar, authentic and attraction marketing, faceless versus face-to-camera, brand voice, content pillars, hooks, AI workflow, distribution and measurement — with an exercise after every lesson. Aura AI, the agent that runs the whole system for you, is included free.
Get the course + Aura AI — $97Already bought it? Sign in to continue.
Skip to the finished calendar
Aura AI runs this whole system for you — discovery, a voice branding bible, then 7, 14 or 30 days of posts with hooks, body copy and visual direction. One payment of $29, lifetime access.
Unlock Aura AI