Lesson 11 of 11 · 11 min
Measuring what matters and improving monthly
A short monthly review beats daily dashboard-watching. Here is exactly what to look at and what to change.
What you will walk away with
- ◆Track four metrics instead of forty
- ◆Run a 30-minute monthly review
- ◆Feed the results back into your pillars and hooks
Checking analytics daily teaches you nothing except anxiety — the sample size is too small to mean anything. Once a month, for half an hour, is the right cadence for a small brand.
The four numbers
Lesson 11 is part of the paid course
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