Lesson 8 of 11 · 16 min
Hooks and body copy that actually sell
Attention is won in one line and lost in the second paragraph. This lesson is the craft layer.
What you will walk away with
- ◆Write ten hooks fast using seven repeatable types
- ◆Structure a post as hook, body, proof, ask
- ◆Write a call to action that does not apologise
The first line has one job: name a tension the reader already feels. Not a greeting, not a topic label, not your brand name. Write ten before you write anything else and choose the one that makes you slightly uncomfortable — discomfort usually means it is honest.
Seven hook types
Lesson 8 is part of the paid course
Unlock all eleven lessons — $97
Lesson 1 is free. The full course carries on through niching and your ideal client avatar, authentic and attraction marketing, faceless versus face-to-camera, brand voice, content pillars, hooks, AI workflow, distribution and measurement — with an exercise after every lesson. Aura AI, the agent that runs the whole system for you, is included free.
Get the course + Aura AI — $97Already bought it? Sign in to continue.
Skip to the finished calendar
Aura AI runs this whole system for you — discovery, a voice branding bible, then 7, 14 or 30 days of posts with hooks, body copy and visual direction. One payment of $29, lifetime access.
Unlock Aura AI